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American Woodmark vs KraftMaid - The Definitive Guide

American Woodmark vs KraftMaid – The Definitive Guide

by Jessica Miller

American Woodmark vs KraftMaid are two leading names in the cabinet industry, both offering a diverse range of products that elevate home interiors.

For homeowners and builders alike, selecting between these two prominent brands can be a daunting yet crucial decision.

Our blog aims to simplify this choice by providing an unbiased comparison between American Woodmark and KraftMaid.

By the end of this comprehensive guide, you’ll have gained valuable insights into key differentiators, quality, design options, and more, allowing you to make an informed decision for your home improvement project.

Quick Compare

CriteriaAmerican WoodmarkKraftMaid
SpecializationKitchen and Bath cabinetsKitchen and Bath cabinets
Made in the USAYesYes
Price Range (Per Linear Ft)$80 to $350$50 to $500
WarrantyLimited LifetimeLimited Lifetime
MaterialsSolid wood and plywood3/4″ Solid wood
Door StylesSlab, arched, square, etc.Over 100 door styles
FinishesVariousOver 70 finishes
Product DiversityCustom-tailored storageRoll-out trays, lazy susans
AvailabilityHome DepotLowe’s, Home Depot
QualityHigh, some criticismsHigh-quality construction
Design FocusTraditional stylesWide variety of styles
Customer TrustValue for moneyHigher quality finishes
Additional Features13-step finishing process14-step finishing process

Understanding the Origins and Evolution

To appreciate the distinct offerings of American Woodmark vs KraftMaid, we first delve into each brand’s history, growth trajectory, and market positioning.

American Woodmark’s Founding and Growth

American Woodmark was founded in 1951 and is headquartered in Winchester, Virginia. Over the years, the brand has positioned itself as a leading manufacturer of quality cabinetry for kitchens and bathrooms.

The company operates multiple manufacturing facilities across the United States, employing highly skilled workers and leveraging cutting-edge technology to produce an extensive range of cabinets.

Key Milestones for American Woodmark:

  • Introduction of the Designer Collection in 1990
  • Expansion into the home center market in 1995
  • Acquiring RSI Home Products in 2017

Note: The acquisition of RSI Home Products enabled American Woodmark to diversify its product offerings and strengthen its market reach.

KraftMaid’s Historical Perspective

KraftMaid was founded in 1969 in Middlefield, Ohio. Unlike American Woodmark, KraftMaid initially focused exclusively on building cabinetry for custom-built homes. Over the years, the company expanded its focus to include semi-custom cabinets and ventured into other areas of home improvement.

Today, KraftMaid is one of the largest suppliers of cabinetry in the United States, with a robust network of retailers and dealers.

Important Developments for KraftMaid:

  • Introduction of the EverCore technology in 2005
  • Expansion into Lowe’s and Home Depot in 2012
  • Acquisition by the Masco Corporation in 2018

Note: KraftMaid’s acquisition by Masco Corporation allowed the brand to benefit from synergies in distribution and product development.

How Both Companies Have Evolved

While American Woodmark was initially known for its kitchen and bathroom cabinets, it has successfully expanded its offerings to include storage solutions and home office products.

KraftMaid, on the other hand, has broadened its portfolio to include both traditional and modern designs, thus catering to a wider demographic.

AspectAmerican WoodmarkKraftMaid
Initial FocusKitchen and bathroom cabinetsCustom-built home cabinetry
Current OfferingsStorage solutions, home office productsTraditional and modern designs
Market ReachNationalNational and International

Market Share and Popularity

Both American Woodmark and KraftMaid enjoy a strong presence in the market, albeit in different customer segments. While American Woodmark is popular among middle-to-upper-income households, KraftMaid has found favor with both mid-range and high-end consumers.

According to recent market research, American Woodmark has a higher presence in home centers, while KraftMaid enjoys a broader reach through specialty stores and dealers.

Note: Market share statistics are subject to change, and consumers should consult the latest reports for up-to-date information.

In summary, the historical background and evolutionary paths of American Woodmark and KraftMaid provide a nuanced understanding of what each brand offers today. This knowledge forms the foundation for making an informed choice between these two industry leaders.

Read Also: Schuler Cabinets vs Kraftmaid – Valuable Insights

Material and Build Quality

As consumers evaluate American Woodmark and KraftMaid, material and build quality inevitably stand out as critical factors.

This section offers a comparative analysis of the wood types and build processes employed by each brand, alongside an assessment of durability and longevity.

Types of Wood Used by American Woodmark

American Woodmark predominantly uses hardwoods like oak, maple, and cherry for their cabinetry. These types of wood are known for their natural beauty and strength, making them ideal for kitchen and bathroom cabinets. Additionally, the company offers several finish options, from stains to paints, that can further enhance the natural grain of the wood.

Common Woods Used by American Woodmark:

  • Oak
  • Maple
  • Cherry

Note: American Woodmark’s use of hardwood ensures not only aesthetic appeal but also structural integrity.

Types of Wood Used by KraftMaid

KraftMaid also relies on quality hardwoods but expands its range to include materials like birch and hickory. Additionally, the brand offers a variety of finishes and treatments, including distressed and glazed options, to meet diverse consumer preferences.

Typical Woods Used by KraftMaid:

  • Oak
  • Maple
  • Birch
  • Hickory

Note: The inclusion of additional wood types allows KraftMaid to offer a wider variety of design options compared to American Woodmark.

Comparison of Build Processes

Both brands employ state-of-the-art manufacturing technologies to ensure high-quality products. American Woodmark incorporates features like soft-close doors and dovetail drawer construction.

KraftMaid, on the other hand, uses a unique process called EverCore, which makes their cabinets more resistant to warping and moisture damage.

FeatureAmerican WoodmarkKraftMaid
Soft-Close DoorsYesYes
Dovetail ConstructionYesNo
EverCore TechnologyNoYes

Durability and Longevity Assessment

When it comes to the lifespan of cabinets, both brands have built reputations for durability. American Woodmark cabinets often come with a limited lifetime warranty, a testament to their confidence in the product’s longevity.

KraftMaid is no less impressive, offering warranties that vary based on the product line, assuring consumers of their commitment to quality.

Warranty Offered:

  • American Woodmark: Limited lifetime warranty
  • KraftMaid: Varies by product line

Note: Warranty details are indicative of a brand’s confidence in the durability and longevity of their products. Always check the specific terms before making a purchase.

Evaluating material and build quality forms an integral part of the decision-making process. Both American Woodmark and KraftMaid offer commendable options, differing mainly in the variety of woods and specialized build features they offer.

Key Differences

Uncovering the distinctions between American Woodmark and KraftMaid allows consumers to make well-informed decisions.

This section delves into door styles, pricing strategies, customization options, and the quality of warranty and customer support.

Door Styles Available

American Woodmark offers a substantial variety of door styles, from traditional to contemporary, often designed with solid wood. The brand tends to focus on classic, timeless designs that can fit seamlessly into any home.

Popular American Woodmark Door Styles:

  • Shaker
  • Raised Panel
  • Slab

KraftMaid takes a different approach, presenting an extensive catalog that includes more modern and daring designs, in addition to the classics.

Popular KraftMaid Door Styles:

  • Recessed Panel
  • Shaker
  • Mullion and Glass Doors

Note: Door style options can greatly influence the overall look and feel of your living spaces, so consider your preferences carefully.

Pricing Strategies

American Woodmark typically offers competitive pricing and is often perceived as providing good value for the cost. The company frequently offers promotions and discounts, particularly through big-box retailers.

KraftMaid is generally positioned as a premium brand, with pricing that reflects a higher-end product range. Discounts are less common, but the brand justifies this with enhanced customization and quality.

Pricing StrategyAmerican WoodmarkKraftMaid
DiscountsFrequentLess Common
Price RangeModeratePremium

Customization Options

Customization is a strong suit for both brands, but there are notable differences. American Woodmark provides various colors, finishes, and hardware but generally sticks to its existing catalog of designs.

KraftMaid, however, goes a step further by offering fully customized solutions. From the cabinet dimensions to the door style and finish, almost every aspect can be tailored to meet individual needs.

Customization Levels:

  • American Woodmark: Moderate
  • KraftMaid: High

Note: KraftMaid’s higher level of customization may be a significant factor for those looking to create a unique space.

Warranty and Customer Support

Both companies offer warranties, but there are distinctions worth noting. American Woodmark provides a limited lifetime warranty, reinforcing consumer confidence in the product’s longevity. KraftMaid’s warranty varies based on the product line, giving consumers options to choose based on their specific needs.

Warranty Details:

  • American Woodmark: Limited lifetime warranty
  • KraftMaid: Varies by product line

Customer support also differs, with American Woodmark offering multiple channels like email and phone support. KraftMaid often includes in-person consultations, particularly for more customized projects.

Note: Always read warranty terms and consider the availability and quality of customer support services before making a purchase.

The key differences between American Woodmark vs KraftMaid offer valuable insights for consumers. From door styles to pricing and customization, each brand has its unique strengths and potential limitations.

Which is Better for Specific Needs

Determining which brand best suits your needs depends on a variety of factors such as budget, customization preferences, and design taste. This section evaluates how American Woodmark vs KraftMaid perform in each of these domains.

Best for Budget-Conscious Consumers

If keeping costs in check is your priority, American Woodmark has a clear edge. Known for its competitive pricing strategy, the brand frequently offers discounts, especially through major retailers.

BrandsFrequent DiscountsAverage Price Range
American WoodmarkYesModerate

Note: Always keep an eye out for sales and discounts, as they can significantly lower your overall investment.

Best for Customization Lovers

For those who want a unique look for their interiors, KraftMaid provides an unparalleled level of customization. From cabinet dimensions to finishes, the possibilities are almost limitless. While American Woodmark does offer customization options, its range is not as extensive.

Customization Levels:

  • American Woodmark: Moderate
  • KraftMaid: High

Ideal for Traditional or Modern Design

When it comes to design preference, both brands offer something valuable. American Woodmark primarily focuses on timeless, classic designs suitable for traditional homes. On the other hand, KraftMaid appeals to a broader audience by providing both classic and modern options.

BrandsTraditional DesignModern Design
American WoodmarkStrongModerate

Note: Take time to assess the style that resonates with you, as this will have a long-term impact on your satisfaction.

Assessing the Value Propositions

When we talk about value, we refer to the overall package: the price, the customization options, and the design choices. American Woodmark tends to offer a balanced package with moderate customization and pricing that suits a wide range of consumers.

KraftMaid, meanwhile, offers premium products that come with a higher level of customization, appealing to those who are willing to invest more for a tailored experience.

Value FactorsAmerican WoodmarkKraftMaid
Design VersatilityModerateHigh

The choice between American Woodmark and KraftMaid comes down to what is most crucial for you—whether that’s cost, the ability to personalize, or design versatility.

Both brands have their strengths and limitations, and understanding these can guide you towards a choice that satisfies your specific needs.

Read Also: Waypoint Cabinets vs Kraftmaid – Compare and Succeed


Our comprehensive analysis reveals that both American Woodmark vs KraftMaid offer distinct advantages: American Woodmark is ideal for those on a budget, whereas KraftMaid is preferable for individuals seeking customization and diverse design options.

Each brand has its own set of limitations; American Woodmark may not offer certain advanced features, and KraftMaid comes with a higher cost. Therefore, prospective buyers should evaluate their specific needs to make an informed decision.

Whether prioritizing budget or customization, both brands offer substantial value, warranting careful consideration for your upcoming home improvement project.