Home » Furniture » Broyhill vs Ashley – Quick Ways to Compare and Choose
Broyhill vs Ashley - Quick Ways to Compare and Choose

Broyhill vs Ashley – Quick Ways to Compare and Choose

by Ethan Ross

Furnishing your home involves making big decisions, and deciding between Broyhill vs Ashley furniture can leave anyone feeling overwhelmed. The dilemma becomes even more pressing when you realize the impact this choice will have on your living space.

By comparing Broyhill and Ashley Furniture, we aim to offer you a lifeline, simplifying this complex task. This article will zero in on several factors such as history, pricing, product range, and customer reviews.

We recognize that knowledge is power, especially for potential customers like you who are striving for both quality and value.

Broyhill vs Ashley Quick Comparison Table

CriteriaBroyhill FurnitureAshley Furniture
Core BeliefFurniture should be long-lasting and easy-going in styleValue-focused pricing, quality, customer service
Price Range$300 – $1300 for sofas$500 – $2000 for sofas
ProsLower price, local showrooms, financingLow price, local showrooms, wide selection
Cons30-day return, limited selection72-hour return, limited warranty
Delivery Time1-3 business days to process + 7-15 days for delivery5-10 standard days, express options
Durability7-10 years12-15 years
Warranty1 year on upholstery, lifetime on frame & springsLimited lifetime on frame, 5 years on springs, 1 year on upholstery
ManufacturingUSA & ChinaUSA, China, Vietnam
Positive ReviewsQuality, see before buying, comfortableQuality, in-store experience, value
Negative ReviewsIssues with springs, wood smell, sinking cushionsPoor customer service, delivery, durability

Historical Background of Each Brand

Understanding the origins and development of Broyhill and Ashley Furniture provides invaluable context for making an informed decision. These brands have come a long way since their inception, shaping and adapting to market trends and consumer needs. Below, we delve into their histories and market impact.

Founding and Evolution of Broyhill

Established in 1926 by James Edgar Broyhill, Broyhill Furniture set out with a straightforward belief: furniture should be both enduring and amiable. Over the years, Broyhill has largely adhered to this principle. In terms of style, they offer an easy-going approach, ensuring that their products are both functional and visually appealing.

Note: Broyhill’s belief in creating lasting furniture has contributed significantly to its long-standing reputation.

Founding and Evolution of Ashley

Ashley Furniture was founded much later, in 1975, but it quickly gained traction as one of the most trusted American furniture store chains. It now boasts almost 100 store locations nationwide. Known for value-focused pricing, quality, and superior customer service, Ashley Furniture is a one-stop-shop for entire home setups.

Note: Ashley Furniture’s focus on customer service and quality has been a critical factor in its rapid growth.

Market Impact of Both Brands

Both Broyhill and Ashley have carved out significant market shares but in somewhat different sectors. Broyhill positions itself as an affordable yet quality-oriented brand. Ashley, on the other hand, is broadly trusted and offers a wide array of furniture options to suit various tastes and budgets.

  • Broyhill:
    • Lower price points
    • Local showrooms at BigLots
    • Financing available
  • Ashley:
    • Low comparable price points
    • Local showrooms
    • Financing and warranty options

It’s evident that both brands have had a considerable impact on the market, albeit catering to slightly different customer needs and preferences.

Read Also: Which is Better? West Elm vs Restoration Hardware Uncovered

Core Philosophy and Style

Every brand has a unique philosophy and style that sets it apart from competitors. Understanding the guiding principles behind Broyhill and Ashley Furniture can greatly aid consumers in making more informed choices. Let us delve into the defining characteristics of each brand and examine how their philosophies influence their market positioning.

Defining Characteristics of Broyhill Furniture

Broyhill focuses on a straightforward philosophy: provide lasting, comfortable furniture that fits effortlessly into everyday life. The brand leans toward timeless designs, avoiding excessively trendy elements. Materials often include a blend of hardwood and softwoods, with both upholstered and non-upholstered options.

Note: Broyhill is often seen as an entry point for those seeking dependable, long-lasting furniture without a high price tag.

Defining Characteristics of Ashley Furniture

Contrastingly, Ashley Furniture aims to be the ultimate solution for a broad consumer base by offering a diverse range of styles. Whether a customer seeks traditional, contemporary, or transitional furniture, Ashley has it all. The brand places a strong emphasis on customer satisfaction, manifested through their rigorous quality control processes and customer service.

Note: Ashley’s diversified range often appeals to those who seek both quality and variety in their furniture choices.

Market Positioning Based on Philosophy

How do these philosophies translate into market positioning? For Broyhill, their focus on lasting and straightforward furniture has garnered them a specific clientele, generally people who value sustainability and long-term utility.

Ashley’s diverse offerings and focus on customer satisfaction position it as a go-to destination for various styles and budgets.

Core FocusDurability and simplicityDiversity and customer satisfaction
Target Customer BaseLong-term utility seekersWide-ranging tastes and budgets
PricingModerateBroad spectrum, including value options

By understanding the core philosophies of Broyhill or Ashley, consumers can better align their choices with their own preferences and requirements.

Comparing the Range of Offered Products

One of the primary considerations for consumers is the range of products that a furniture brand offers. Both Broyhill and Ashley provide an array of choices, but with distinct areas of focus. This section aims to shed light on these differences, from sofa collections to other furniture and home decor options.

Broyhill Sofa Collections

Broyhill concentrates on offering sofas that blend seamlessly into a wide array of interior design settings. You’ll find traditional sofas with a touch of modernity in fabrics that are as durable as they are elegant. Common features include removable cushions, sturdy wooden frames, and various upholstery options.

Note: Broyhill offers customizable options for consumers who have specific design preferences.

Ashley Sofa Collections

Ashley, on the other hand, provides a plethora of sofa designs, ranging from sleeper sofas to sectionals. Not only do they offer a range of styles, but they also give attention to the functional aspects, such as built-in USB ports and power reclining features. Ashley’s scope covers both budget and luxury segments, making it more versatile in its offerings.

Note: Ashley’s focus is not just on design but also on functional elements that add convenience to the user’s life.

Other Furniture and Home Decor Options

Beyond sofas, both brands venture into other areas of home furnishings. Broyhill maintains its focus on essentials, like dining sets and bedroom furniture. Ashley expands even further, providing everything from mattresses to home decor items such as lamps and rugs.

SofasTraditionalWide Range
Dining SetsAvailableAvailable
Bedroom FurnitureAvailableAvailable
Home DecorLimitedExtensive

By understanding the specific ranges of products offered by Broyhill and Ashley, consumers can tailor their shopping experience to align with their home furnishing needs.

Financial Aspects for Customers

As cost is often a crucial factor when selecting furniture, understanding the financial aspects of both Broyhill or Ashley can guide consumers toward a decision that best suits their budget. This section will detail the price ranges of sofas, as well as the financing options available for each brand.

Price Ranges of Sofas in Both Brands

Broyhill’s sofas usually fall within the mid-range, offering quality and elegance without breaking the bank. Prices can vary based on material and design, but you can generally expect to spend between $800 and $2,000. Ashley offers a wider price range, from budget-friendly options around $300 to luxurious choices exceeding $3,000.

BrandMinimum PriceMaximum Price

Note: Ashley’s wide price range offers solutions for various financial situations, unlike Broyhill, which focuses on mid-range pricing.

Financing Options in Broyhill

Broyhill provides its customers with a range of financing options. They offer installment plans through third-party financial institutions, enabling consumers to break down the payment into manageable monthly chunks. Credit score and terms do apply, so be prepared to provide necessary financial documentation.

Financing Options in Ashley

Ashley takes customer convenience a step further with their in-house financing plans. They provide a variety of no-interest options if the payment is completed within a set period, usually 12 to 36 months. Additionally, they offer lease-to-own options for those who may not have the best credit score.

Understanding the financial aspects of both brands can go a long way in helping you decide which is more suitable for your specific needs and budget constraints.

Delivery and Warranty Details

Once a purchase decision is made, customers are keenly interested in the specifics of delivery and warranty. Both Broyhill vs Ashley have distinct policies in these areas. Let’s detail them to assist in making a well-informed choice.

Processing and Shipping Times in Broyhill

Broyhill typically processes orders within 48 to 72 hours of purchase. Following this, the standard shipping time is approximately 5-10 business days. Expedited options are also available for those who wish to receive their furniture more swiftly.

Processing and Shipping Times in Ashley

Ashley Furniture aims to process orders within 24 to 48 hours, making them somewhat quicker than Broyhill in this regard. Standard shipping usually takes around 3-7 business days. For an additional fee, customers can opt for next-day delivery.

Order Processing Time48-72 hours24-48 hours
Standard Shipping Duration5-10 days3-7 days

Note: While Ashley processes orders more quickly, it’s crucial to consider your urgency level and weigh it against other factors like price and quality.

Warranty Terms of Both Brands

Broyhill offers a limited warranty that usually lasts for one year, covering defects in materials and workmanship. On the other hand, Ashley provides a more comprehensive warranty, which can go up to five years depending on the product. The extended warranty covers a broader array of issues, including accidental damage.

In essence, the delivery and warranty policies of Broyhill vs Ashley can significantly influence your final decision, alongside other considerations like style, cost, and financing options.

Customer Feedback and Reviews

Customer opinions can often illuminate the less obvious aspects of a brand. Here, we delve into what people are saying about Broyhill vs Ashley, focusing on both commendations and criticisms.

Positive Feedback for Broyhill

Customers often laud Broyhill for the timeless elegance of their furniture. Durability is another attribute frequently cited, with some customers noting that their Broyhill pieces have lasted for decades. The customer service experience has also received high marks, particularly for professionalism and prompt responses.

Negative Feedback for Broyhill

However, some customers have expressed concerns about Broyhill. The most common criticisms revolve around limited customization options and longer delivery times compared to other brands. A few also reported issues with furniture pieces showing signs of wear earlier than expected.

Positive Feedback for Ashley

Ashley Furniture enjoys acclaim for its contemporary designs and affordability. Customers often appreciate the range of styles available, allowing for greater flexibility in home decor. The financing options provided by Ashley are also seen as particularly accommodating for a broad spectrum of budgets.

Negative Feedback for Ashley

On the flip side, Ashley has faced criticism primarily for their customer service. Some customers reported difficulties in resolving post-purchase issues, such as delivery delays or products arriving with defects. Additionally, concerns have been raised about the longevity of certain furniture items, particularly those in the lower price ranges.

BroyhillTimeless DesignLimited Customization
DurabilityLonger Delivery Times
AshleyModern DesignCustomer Service
Financing OptionsLongevity Issues

Note: It’s essential to consider these feedback points as part of a larger picture, integrating them with other factors like financial aspects, product range, and brand history.

Read Also: AptDeco vs Kaiyo – Which Offers More Value?


We’ve sifted through numerous factors to bring you a comprehensive comparison between Broyhill vs Ashley.

Both brands have their merits and shortcomings, from design aesthetics to customer feedback. It’s crucial to weigh these elements to make an informed decision.

Given the data, consumers seeking timeless design and durability might find Broyhill a suitable option. For those prioritizing modern design and budget-friendly options, Ashley may be the better choice.

Remember, no one-size-fits-all answer exists. Personal preferences and specific needs should guide your ultimate decision.